Our Story

Every idea starts with a problem, and ours was simple; herbal tea was not readily available back then. We believe that high-quality herbal tea should be made available for all walks of life. With this goal in mind, our herbal adventure began.

The Birth of an Icon

Brewed traditionally with our signature 11 premium herbs and bottled right here in Singapore, we introduced the very first Jia Jia herbal tea to the world!

Fun fact: Our first Jia Jia Liang Teh was served in a glass bottle!

Fueled by Innovation

As Jia Jia grew with popularity, so did the need for our brewing capacity. Armed with our classic heritage recipe, strong values and beliefs, we started our first manufacturing plant at Tuas.
Aside from producing cans of herbal goodness, we engaged directly with customers so everyone can have access to good, quality herbal tea at any time of the day.

Jia Jia Goes Abroad

Over the years, we started to expand rapidly not only in Singapore but in our neighbouring counterparts as well!

We Heard You!

Moving with the times and embracing consumers’ continued focus on better-for-health, we launched Jia Jia Less Sugar and Jia Jia No Sugar for a healthier and sugar-free way to your heart – and to good health!

Packaging Redesign

We made an important decision to redesign our packaging and decided on a modern take of the existing packaging as we want consumers to identify us easily.

Jia Jia Stays On

While many brands moved their production plants out of Singapore, we choose to keep our production plant as close to home as possible to ensure better control and consistency. To this day, we still retain our humble and authentic practices.

Fresh New Look!

The Jia Jia you have come to know, and love will now have a brand-new look! Are you able to spot all the changes?

Jia Jia Zero Hits The Scene

Boasting zero sugar in each can, it is the quintessential health beverage, the same 100% authentic, traditional, all-natural home-brewed goodness.