The Beginning
Every idea starts with a problem, and ours was simple; herbal tea was not readily available back then. We believe that high-quality herbal tea should be made available for all walks of life. With this goal in mind, our herbal adventure began.
The Birth of an Icon
Brewed traditionally with our signature 11 premium herbs and bottled right here in Singapore, we introduced the very first Jia Jia herbal tea to the world!
Fun fact: Our first Jia Jia Liang Teh was served in a glass bottle!
Fueled by Innovation
As Jia Jia grew with popularity, so did the need for our brewing capacity. Armed with our classic heritage recipe, strong values and beliefs, we started our first manufacturing plant at Tuas.
Aside from producing cans of herbal goodness, we engaged directly with customers so everyone can have access to good, quality herbal tea at any time of the day.
Jia Jia Goes Abroad
Over the years, we started to expand rapidly not only in Singapore but in our neighbouring counterparts as well!
We Heard You!
Moving with the times and embracing consumers’ continued focus on better-for-health, we launched Jia Jia Less Sugar and Jia Jia No Sugar for a healthier and sugar-free way to your heart – and to good health!
Packaging Redesign
We made an important decision to redesign our packaging and decided on a modern take of the existing packaging as we want consumers to identify us easily.
Jia Jia Stays On
While many brands moved their production plants out of Singapore, we choose to keep our production plant as close to home as possible to ensure better control and consistency. To this day, we still retain our humble and authentic practices.
Fresh New Look!
The Jia Jia you have come to know, and love will now have a brand-new look! Are you able to spot all the changes?
Jia Jia Zero Hits The Scene
Boasting zero sugar in each can, it is the quintessential health beverage, the same 100% authentic, traditional, all-natural home-brewed goodness.
1988
The Beginning
Every idea starts with a problem, and ours was simple; herbal tea was not readily available back then. We believe that high-quality herbal tea should be made available for all walks of life. With this goal in mind, our herbal adventure began.
1989
The Birth of an Icon
Brewed traditionally with our signature 11 premium herbs and bottled right here in Singapore, we introduced the very first Jia Jia herbal tea to the world!
Fun fact: Our first Jia Jia Liang Teh was served in a glass bottle!
1992
Fueled by Innovation
As Jia Jia grew with popularity, so did the need for our brewing capacity. Armed with our classic heritage recipe, strong values and beliefs, we started our first manufacturing plant at Tuas. Aside from producing cans of herbal goodness, we engaged directly with customers so everyone can have access to good, quality herbal tea at any time of the day.
1994
Jia Jia Goes Abroad
Over the years, we started to expand rapidly not only in Singapore but in our neighbouring counterparts as well!
2004
We Heard You!
Moving with the times and embracing consumers’ continued focus on better-for-health, we launched Jia Jia Less Sugar and Jia Jia No Sugar for a healthier and sugar-free way to your heart – and to good health!
2012
Packaging Redesign
We made an important decision to redesign our packaging and decided on a modern take of the existing packaging as we want consumers to identify us easily.
2015
Jia Jia Stays On
While many brands moved their production plants out of Singapore, we choose to keep our production plant as close to home as possible to ensure better control and consistency. To this day, we still retain our humble and authentic practices.
2021
Fresh New Look!
The Jia Jia you have come to know, and love will now have a brand-new look! Are you able to spot all the changes?
Jia Jia Zero Hits The Scene
Boasting zero sugar in each can, it is the quintessential health beverage, the same 100% authentic, traditional, all-natural home-brewed goodness.
2022
Available in bottle now!
It’s time to rejoice! Available in two variants – Heritage Original & Zero Sugar, Jia Jia Herbal Tea is now in 500ml bottles too. Now you can enjoy quality herbal tea on the go!